When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to keep your marketing content engaging even as trends change.
As a new or seasoned blogger, it’s important for you to create a community around your blog. Your community is going to be made up of loyal readers, people who share your content, and those who purchase products or services consistently.
An engaged following = audience who know, like, and trust you.
And that, at its core, is how successful content marketers help fuel sales.
Engaging your audience on social media is a great way to build that community of fans for your brand.
But… what are some of the time-tested, proven social media engagement tactics that have worked for others? And how can you prove your success when you test them?
Social media is the bridge that connects your audience with your content.
Having a solid social media marketing strategy is going to not only increase traffic and engagement, but it will also increase your income.
Deliver Content Wisely
Your audience’s problems are not only key to your content marketing strategy but also your social media strategy.
You have to not only provide great content, but provide great content in a way that your audience can best receive it. If your target audience is young male body builders, you may best reach them with live videos or short video clips that they can watch while at the gym versus long wordy posts.
Such a simple thing is often overlooked. Simply asking questions at the end of social media posts can really increase engagement and even shares. Many of the post that do well for me are concluded with a question.
It’s okay to be open with your audience. You don’t have to give everything away, but you should share some personal moments from time to time with your audience.
Social media allows us to connect with our audience in a more personable way. Use it to make sure you are creating that connection. Post a photo of your dog lying next to you while you work, share a story about a time you failed in your business, things like that not only connect us, but humanize our brands.
Share Content from Top Influencers
This can really help increase engagement. You should already be sharing 80% of others’ content, but many people are not sure what to share or whose content to share.
Measure the success of your social messages
So you can easily re-share your most engaging content and improve future messages. The point is, social media involves people. Tag your fans, friends, followers, and those who inspire you to build an engaged community.
Tag Your Buddies
You may accept guest authors to write for your blog. Tag your guest bloggers in the social messages you schedule to promote their blog posts. They’ll get to experience the likes, shares, and comments on those social messages, which will make them feel awesome and reiterate that they made the right decision to write for you.
Whatever challenges you face in the world of social media marketing, remember to focus on what works best for you and what will allow you to best connect with your audience.