Newspapers have their drawbacks but one thing they do right is to make sure their stories are easy to read.
Use proper formatting
Quality content isn’t all you expect when you buy a newspaper and it isn’t enough for blog writing either.
All newspapers make sure their content is easy to read by constraining the width of their columns and that’s what their readers expect.
Blog writers need to do the same and format their blog posts so they’re easy to read. Long narrow newspaper columns mean your eye can easily jump from the end of one line to the beginning of the next without losing its place.
Pick up a book or cast your eye over a newspaper article, and you’ll instantly be able to gauge how long it is and how long it will take to read.
Online the only way to find that out is to scroll down to the end of the blog post and that’s what most people do.
Headers and sub-headers will break up long blog posts, help people scan read your blog and convince them to read the post.
If you had to pick just one type of formatting to include in each perfect blog post you publish, it should be subheaders. Check out the remarkable difference in the image below, where the same content is displayed both with and without subheaders:
Highlight important points
Occasional bolded sentences have a place in the perfect blog post, and can improve the stickiness of your content marketing.
No matter how great your blog content and blog writing is, if it’s not easy to read, people won’t enjoy it and won’t come back for more.
Use graphics to represent your ideas
For content marketers in technical industries or covering data-heavy topics, graphs can be a crucial tool. Data visualization can break up the monotony of dry articles, and they’re perfectly primed for sharing.
Whether you’re creating or curating graphics, they can add significant visual interest and depth to your perfect blog post.