This is another reason to respond to comments in an in-depth manner: A simple “yes” or “no” response pretty much ends the conversation.
Keep The Conversation Going
Social media is… social. Show your brand is run by humans. Look at brands such as Oreo or Taco Bell as examples.
Use first names when you are responding. Addressing your followers in this way makes them feel more appreciated—not to mention that people love to be acknowledged. Small gestures like these help to build loyalty.
In order to engage consumers in an effective manner, they need to be able to relate to your brand. This means making sure that you write your posts in a way that sounds human. For example, write in the way that you talk and use first-person voice like I and me (writing in the third-person makes you sound distant and boring or, in the case of athletes that speak in the third-person like Mike Tyson, terrifying and intimidating).
- Use your first name and your picture to put a real person behind your comments and brand in general.
- Monitor social media to see what is being said about you and interact with your audience.
- Use proper grammar and spelling and don’t shamelessly post links to maintain professionalism and reduce chances of being flagged as spam.
Using emoticons increases comments by 33%.
Emoticons show a certain element of playfulness that provides your brand with a bit of personality. In fact, statistics show that the use of emoticons will boost the engagement of your posts. Using emoticons will boost the share and comment rate of your posts, and can help increase likes by as much as 57%.
- Smiling faces boost conversions because people feel like they really are talking to a real person.
- Emoticons add human emotions, and it comes across positively with your audience.
- When responding to a negative comment or critique, emoticons soften the blow.
Use Social Media Tools
Almost every social media platform provides its users with a number of different tools that you can use in order to improve your social media strategy.
Tools such as Twitter Analytics, Google Analytics, TweetDeck, and CoSchedule can provide you with valuable information such as social activity numbers and follower demographics in addition to making it easier to track and monitor social conversations.
By using these analytics tools, you’ll make it easy to see how effective your social media engagement tactics are, thereby letting you adjust your techniques accordingly.
- Use the headline analyzer to ensure that your content is appealing and emotional.
- Customize your posts to each tool, don’t use the same tagline for Facebook and Twitter—they all have different lengths, use cases, and purposes that draw attention.
- Try getting in contact with content creation communities.
..to take your part of the 100+ million hours watched on social media every day.
Facebook users alone watch 100 million hours of video every single day. And 82% of Twitter users watch video on that network.
It’s safe to say that sharing videos will help you engage your fans and followers.
So how can you create and share social videos that will boost your engagement?
If you’re looking for social video ideas, consider how-to, entertainment, behind-the-scenes, culture, recruiting, response, shout-out, event, promotional, demonstration, interview, and even customer testimonials.
The best video length for Facebook engagement is about 1 minute and 30 seconds, and Twitter’s direct upload maximum length is 2 minutes and 20 seconds. So you could smartly record one video and share it across multiple networks, then also upload it to YouTube for additional exposure.
Facebook recommends that storytelling via video keeps your audience interested.
You can start as simple as a smartphone or go all-in on a camera, microphone, stand, and lights. Or if you don’t have in-house expertise, this is something you can work with a video-specific agency to help you professionally record and produce exceptional video content.