Let’s just say it’s widely known that social media messages with visuals get more engagement.
Use Images, Memes, And Animated GIFs To Increase Shares And Clickthroughs
Tweets with images get 18% more click-throughs than those without. And tweets with animated GIFs get 167% more click-throughs than tweets with images. Memes bring humor to busy news feeds (and let’s just remember that half of all people share entertaining content).
Find inspiration for visual content:
Look to GIPHY, PopKey, and reddit’s top GIFs sub-reddit for animated GIFs. GIPHY also has a GIF maker to help you make your own GIFs.
You can also check reddit’s home page for memes and more, or try a site like memes.com to make your own.
There are also dozens of tools to help you make your own engaging images and graphics for your social media messages.
Use Hashtags To Double Your Engagement Rate
Yep, using hashtags on Twitter can double your engagement rate. On other networks like Pinterest, they work well for categorizing your content. And on Instagram… well… you can use a lot of them to help your followers find your content.
Find trending hashtags with:
- What The Trend
Use Automated Scheduling
- On publish – Social message sent when blog post goes live
- Same day – Initial social messages trickle out to your accounts over the next 2-3 hours.
- Next day – Messages are shared again on the appropriate social channels.
- Next week – Another series of messages are pre-scheduled and sent the following week.
- Next month – Even more social messages are pre-scheduled for the following month.
- Next _____ – Additional messages can optionally be scheduled for the three-month mark or beyond.
Host Social Media Contests
Social media contests help boost engagement in a number of ways. Encouraging people to participate in a contest that is related to your brand will boost engagement with those who are already followers and can help you increase subscribers by requiring those that don’t follow or like your page yet to do so in order to participate.
You can even let the outcome of the contest depend on the votes of your followers. There are different types of contests you can host as well, from simple sweepstakes to trivia questions to creativity-based competitions. Facebook and Instagram are two social channels that are great platforms for contests.
People are motivated by free giveaways. One of the best ways to sure more likes, follows, or emails is to host a social media contest.
Be clear about your objectives and exactly how you want your audience to participate for the best outcome. Define easy, simple rules before you launch your contest.
For voting, let your audience be the judge. This could be as easy as favorites or likes. By letting you audience, vote you are encouraging social media engagement and more participation past just a like.
35% of Facebook fans like a page so they can participate in contests.
Conduct Polls And Surveys
People are often willing to provide you their opinion—and this is especially true on social media networks. This means that conducting polls and surveys about your services, products, and brand in general are great ways to engage your followers and obtain valuable information about your customer base.
It also shows them that you care about their opinions, which in turn helps to build trust and loyalty, further strengthening your brand identity and reputation.
Use survey creation sites like Surveymonkey to easily create polls to post on your social media sites.
Be quick. Keep your surveys short and sweet. Your audience is more likely to respond when you keep your poll simple.
A poll is generally easier to do since you can just ask one question and have a list of answers to choose from. Because they take little to no effort to complete, followers are more likely to do them.
Surveys can take a little longer, which means you may want to offer an incentive for doing them, such as a coupon that provides a discount off a product or service.
Have you tried any of these tricks before? Let me know in the comments section below.