Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be one of the more powerful of available tactics, while others disparage this viewpoint, saying that guest blogging is highly misunderstood and that people are misusing it.
Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice.
But, there are many people in the industry who aren’t grasping the real worth of guest blogging. They tend to view guest blogging as just another link building tactic. Because of this, they continue to build low quality content for submission to blogs that accept guest posting. Sadly, I estimate that one out of ten blogs actually publishes this junk, polluting the web with garbage.
Drive Targeted Traffic to Your Blog
Guest posting will bring in traffic: not just any traffic, but quality, targeted traffic (if you appear on a blog with a similar topic and audience to yours).
This traffic can turn into qualified leads: people who are a good fit for your products or services.
Check with the hosting blog about what you can and can’t include in your bio at the end of the post, in terms of linking to your own site.
Get Your Name Known
When you guest post on a major blog in your niche, you instantly boost your authority and credibility: your writing has been featured somewhere impressive.
At the very least, guest posting on several blogs in your niche will get your name recognized. It allows you to get your work in front of a new audience … and it can also impress big-name bloggers. However, to even be considered by other blogs, your writing needs to be of high quality and value to their audiences. Earn the opportunity and earn the authority.
Build Your Email List
If you direct guest post readers to a sign-up incentive, you’ll quickly grow your email list … giving you a ready-made base of potential customers to promote your products to.
Some bloggers link to a “landing page” for their newsletter in their bio, and you may even want to customise this so you have different versions for the different blogs you’re guest posting for.
Improve Your Writing Skills
When you don’t yet have many readers on your own blog, it can feel like the tumbleweed is blowing past: no-one’s commenting, and certainly no-one’s pushing you to create your best work.
By guest posting, you give yourself more opportunities to write … the more you do so, the better your writing will become. You may also get feedback from the blogger (or blog editor) you’re writing for: this can really help you grow as a writer.
Develop Your Ideas
As you put your ideas in front of different, larger audiences, you’ll get feedback. Some of this may be negative or critical, but in my experience, the vast majority of blog comments are positive.
If you get lots of positive feedback about a particular post, perhaps it contains an idea that you’ll want to develop further (maybe even as an ebook or ecourse). Or maybe you’ll get a comment that offers a different perspective – one you’d not considered before – or a way to deepen your work.
All guest posts will bring some benefit … but you may even find that one particular post is a game-changer for you.