Have you ever needed to ‘pinch and zoom’ to resize content while doing some online browsing on your phone?
It’s likely that you’ve landed on a non-mobile-optimized page and quickly left. It’s a frustrating and disappointing experience—text is hard to read, images are hard to click, and buttons and links are nearly impossible in an unoptimized experience.
A Short But Strong Headline
Landing page headlines should always be clear and concise. For a mobile landing page, your headline has to be even shorter, because you have even less space to work with. Use no more than five words, and describe what your website is about, or what your product does. This may be difficult, but it isn’t impossible.
Try to form your headline around the main features and/or benefits of your product. Maybe it will help readers learn something useful, or tackle a challenge they’ve been facing. Once you come up with a potential headline, check it several times to see if you can shorten it and still keep it compelling.
A Short And Persuasive Call-To-Action
You know the importance of persuasive CTA copy, and how it can help drive conversions. With mobile landing pages, your CTA copy needs to compel users to take action, and it needs to do so with just 2-3 words. Something like, “Get Started,” “Grab Your Deal,” or “Build Your Website,” may be ideal as they get straight to the point in just a few words.
One Prominent CTA Button
What’s the goal of a landing page? To get people to do something. So what’s the point of having a CTA button on your mobile landing page if it’s barely visible? If you’re trying to get people to take a certain action, make sure the CTA button is prominently displayed. If possible, choose a button color that contrasts with the main page color so that it stands out.
The optimal number of CTA buttons on a mobile landing page is one, because you want to direct users towards one particular action. You don’t want to confuse them with too many options.
When you’re targeting mobile users, you should keep in mind that there is limited screen space to work with. A busy page design with too many elements can be an eyesore, especially on mobile landing pages. You need to simplify the page design as much as possible. This means you need to remove any unnecessary clutter, and keep other elements hidden if possible.
Do you really need people to fill in 7 or 8 form fields when signing up for something? Too many form fields can clutter your landing page, and frustrate users. If you want more people to convert, you need to simplify the conversion process. The idea is to get them to complete the task before they have time to change their minds. Simplify your forms – whether they’re for subscriptions, free trials, or promo codes.
Neatly Organized Elements
If a mobile landing page has too much going on, the design can easily become an eyesore. Maybe there’s too much text, or the headline and description are too close to the CTA button. Unorganized elements can confuse your readers, and negatively affect their experience.
For a mobile landing page design that boosts conversions, make sure all elements are neatly organized.