Affiliate marketing can be a big source of revenue. The key to maximizing your affiliate earnings is engaging your readers. Unlike traditional ads where you are paid for impressions or clicks, affiliates are only paid if or when a specific action is performed. The action might be a purchase or signing up for a newsletter, but regardless, you are not paid until you’ve compelled your readers to take some type of action.
Focus above the fold
“Above the fold” is a term referring to the top area of the website, which you don’t have to scroll down to see. People these days have short attention spans; you must make sure what you say in this section of the page is attractive and enticing enough to actually get a person to read every single word.
Utilize a squeeze page
Whenever you’re trying to capture your customers’ email addresses, you need to use a squeeze page—a page where you offer a freebie and capture the lead, so you can promote products to him or her in the future
Always offer a freebie
Most of the times, bloggers offer a free ebook. This isn’t always the case, but if you’re an affiliate for an ebook, it is recommended that you write a short book review or jot down some of the valuable information you can find inside the actual book, and give it to your readers free.
Change the action button
It’s a fact that changing the submit button to something attractive can yield higher conversions. Ideas: “Instant Access,” “Instant Digital Download,” or “Free Entry”. The ideas are countless. Test each one out and see which performs the best for you.
Affiliate links: to cloak or not?
There are two types of customers: those that know about link cloaking and those that don’t. If you cloak your links, over 70% of the visitors who know about it will definitely not click on your affiliate links. Some people prefer not to cloak affiliate links and Let everyone know they’re affiliate links, explaining it with reverse psychology if you like! My suggestion is to minimize your links using URL shorteners. This allows you to track the clicks you receive on the links and evaluate how well your marketing campaign is going.
Speak from personal experience
This step is not entirely necessary but is recommended if you want to increase your conversions. If you review a product that you have not personally tried yourself, then it’s technically not a review and if your customers know about this, it becomes an instant turn-off to some of them. Make sure you test out something before you recommend it to others.
Build a brand that adds value to the consumer
It’s no surprise that Google’s brand-bias is strengthening. For many affiliates, this is quite a concern, as affiliates haven’t traditionally had to concern themselves with building a strong brand.
When you look at the leading sites in insurance, travel, property, personal finance, and homeware, it’s interesting to note that many of these sites are affiliate sites. They’re also strong brands.
Build a foundation of recurring affiliate revenue
With affiliate marketing, there is no assurance that your current strategy will work in a month’s time. Whether it’s due to Google updating their ranking algorithm, your favourite affiliate program shutting down, or media buying costs increasing, you’d be wise to mitigate against the possibility of major changes.
Be prepared for mobile
In November 2017, mobile accounted for 46% of all affiliate clicks and 26% of all affiliate retail sales. How does this affect the individual affiliate?
For one, if you’re directing traffic to sites that aren’t mobile friendly, you’re probably losing a lot of potential commissions.
Google have also started to send some rather blatant nudges to webmasters that their websites should be mobile friendly.
Get in front of breakout and seasonal trends
Affiliate marketers have been taking advantage of trends for a long time. Yet, new trends continue to breakout, creating hundreds of new weird and wonderful multi-million dollar niches every year.
Google Trends is your best friend for identifying seasonal trends. While you can just type in a keyword to see how it’s search volume fluctuates throughout the year, you can also use the category functionality to find seasonal trends in specific industries.
Above all else, 2016 is going to be a year where affiliates need to get creative, out-think the competition, and really prove their worth in the value chain.